Position overview

Our role is to lead and direct strategic communications, engagement and media activities that support CHS to achieve its goals.

We are a dedicated, fun, hard-working team committed to supporting CHS staff to deliver business objectives and help drive positive cultural change through effective, timely and progressive communication activities.

We work hard to ensure the Canberra community is well informed on government programs, policies and services, and has meaningful opportunities to inform decision making. We listen to the people of Canberra and are their voice in government. We value ongoing learning and will support you to grow your career.

This is a dual-focus role that combines strategic social media management with hands-on content creation. The Digital Communities Manager and Content Creator guides the strategic approach and leads the planning, development and delivery of CHS’s social media channels, driving growth and engagement with our community and key stakeholders. The role also captures compelling video and photography content that tells the CHS story across internal and external channels. The successful candidate will work closely with clinical staff and corporate teams across all parts of the organisation to translate complex health topics into accessible, engaging content, and provide timely, practical social media expertise to senior leaders, including on emerging issues.

Key Responsibilities

Specific responsibilities include, but are not limited to, the following.

Under limited direction of the Senior Director, Digital, Design and Media, you will:

1. Develop and implement an annual contemporary social media strategy aligned to organisational priorities, ensuring channels reflect CHS’s brand, values and commitment to the community and our stakeholders.
2. Manage the day-to-day operation of CHS’s social media platforms (LinkedIn, Facebook and Instagram), including content planning, scheduling, moderation and community management.
3. Provide strategic social media expertise to senior leaders, including on messaging, positioning, audience targeting and issue management.
4. Monitor social media channels to identify emerging issues, sentiment trends and reputational risks, and provide timely, evidence-based advice.
5. Analyse social media performance data and present regular insights and recommendations to inform strategy and continuous improvement.
6. Prepare and distribute reports evaluating the performance of social media and broader communication channels.
7. Develop and maintain social media guidelines, policies and frameworks to ensure consistent, compliant and effective use of platforms across CHS.
8. Deliver social media projects and campaigns to agreed priorities, timelines and quality standards, including stakeholder management and reporting.

Content Creation and Production

1. Plan, coordinate, capture and edit high-quality video and photographic content for use across social media, internal communications, the CHS website and external media.
2. Produce a wide range of creative content including short-form video, reels, and images that are visually compelling and audience-focused.
3. Apply exceptional storytelling skills to simplify complex clinical and health topics and present them in engaging, accessible formats suitable for diverse audiences.
4. Engage confidently with clinical and corporate staff to identify and bring the CHS story to life across channels.
5. Collaborate with the wider Communications team to ensure content is consistent, on-brand and aligned to broader communication strategies.
6. Undertake other duties appropriate to this level of classification which contribute to the operation of the organisation.

Competencies

Specific competencies include but are not limited to the following.

• Demonstrated experience managing corporate social media channels in a complex or high-profile environment, with a strong track record of growing audiences and driving engagement.
• Highly developed written communication skills, with the ability to craft compelling, audience-focused content for social media and other channels.
• Exceptional storytelling skills, with the ability to simplify complex topics and present them in visually compelling formats.
• Proficiency in videography and photography, with the ability to produce professional-quality content.
• Strong strategic thinking skills, with the ability to provide sound, evidence-based social media advice to senior leaders on complex issues.
• Experience monitoring, analysing and reporting on social media performance, using data and insights to drive continuous improvement.
• Confidence and ability to engage with clinical and corporate staff at all levels to identify stories and produce content that reflects the organisation’s work and values.
• Demonstrated ability to identify and manage emerging issues and reputational risks on social media, providing timely and considered advice.
• Proficiency with social media management tools, scheduling platforms and design tools. Familiarity with Sprout Social and Canva is highly regarded.
• Strong project management and coordination skills, with the ability to manage competing priorities and deliver to deadlines.
• Ability to work independently, exercise sound judgement and deliver high-quality outcomes under pressure.
• Strong stakeholder engagement skills, with the ability to build effective relationships and influence at all levels of the organisation.

Qualifications

Specific qualifications include, but are not limited to, the following.

Essential

• Relevant tertiary qualifications in Communications, Journalism, Digital Media, Marketing or a related field, or demonstrated equivalent experience.

Desirable

• Formal qualifications or professional development in videography, photography or digital content production.

Experience

Specific experience includes but is not limited to the following.

Essential

• Several years’ work experience in social media management and content creation, ideally within the public sector, health, or a similarly complex environment.
• Demonstrated experience planning, producing and publishing content across LinkedIn, Facebook, Instagram and other digital channels.
• Experience with social media analytics, performance reporting and using insights to refine strategy.

Desirable

• Experience or knowledge of the ACT health system or a similar health service environment.
• Experience using Sprout Social, Canva or similar content management and design platforms.
• Have an understanding of how the National Safety and Quality Health Service (NSQHS) indicators align with this role.
• Experience or knowledge of the CHS Exceptional Care Framework, and all other related frameworks.

Prior to commencement

Appointment to this position is conditional on being granted and retaining appropriate clearances:

• Undergo a pre-employment National Police Check.

Important information

All employees are required to:

• Adhere to the Canberra Health Services Values and the ACT Public Service Code of Conduct.
• Act in accordance and comply with all relevant Safety and Quality policies and procedures.
• be available for weekend and/or after-hours work as part of an on-call roster.

What you Require (Key Selection Criteria)

These are the key selection criteria for how you will be assessed in conjunction with your resumé and experience.

1. Demonstrated experience managing corporate social media channels, with a proven track record of developing and executing social media strategies that drive audience growth and engagement.
2. Demonstrated skills in content creation, including videography and photography, with the ability to capture and tell compelling stories across a range of channels and audiences, often about complex topics.
3. Demonstrated ability to provide strategic social media expertise to senior leaders, including on messaging, issue management and emerging risks.
4. Demonstrated ability to analyse social media performance data and use insights to drive continuous improvement in strategy and content.
5. Demonstrates understanding of, and adherence to, safety and quality standards, Work Health and Safety and the positive patient experience. Displays behaviour consistent with CHS’s values of reliable, progressive, respectful, and kind.

Work environment description

The following work environment description outlines the inherent requirements of the role and indicates how frequently each of these requirements would need to be performed. Please note that the ACT Public Service is committed to providing reasonable adjustments and ensuring all individuals have equal opportunities in the workplace.